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Tech notes.

Infrastructure, pricing, and the engineering decisions that quietly set a company's ceiling.

— 7 posts in tech— All insights
Oct 5, 20266 min

Content marketing services for growing businesses

What a full-service marketing agency actually does for small and mid-size businesses: email, SMS, content, ecommerce, and growth campaigns built on owned infrastructure rather than rented software.

Oct 5, 20266 min

Digital marketing platforms: what they are and how we build them for small businesses

Every digital marketing platform comparison list looks the same. We skip the comparison and build a composed stack tailored to what each small or mid-size business actually needs — email, SMS, CRM, automation, and AI, priced on usage.

Sep 30, 20266 min

A digital marketing platform for small businesses, without the enterprise tier

Most digital marketing platforms are built for enterprise budgets. Here is what a purpose-built online marketing platform for small businesses actually looks like, and how TEGO builds one priced around what each client uses.

Aug 4, 20268 min

Home Assistant went from 69,000 installs to 660,000. The board it runs on went from $120 to $305.

Operators who can now write their own software need somewhere to run it that they own, and the demand is measurable. So is the obstacle: the same AI buildout that made the software nearly free is bidding against them for the memory to run it. Raspberry Pi's price increase works out to exactly $5 per gigabyte.

Aug 4, 20269 min

Kalshi bans athletes from trading their own games. Nobody has written the rule for a company that can make it rain.

Every prediction market bars the people who can move the outcome. That rule has always worked because influence left a record. A funded weather-modification industry breaks the assumption — not because seeding is powerful, but because its effect is invisible at exactly the resolution a contract settles at. You cannot prove you made it rain. You also cannot prove you didn't.

Aug 4, 20268 min

Humane raised $230M and shipped 10,000 units. A $600K Indiegogo is still selling e-paper phones.

The AI hardware that tried to replace your software is dead. The hardware that reshapes software you already run is a business. What changed isn't the silicon — the software layer went free, so the only thing left to sell is a physical decision about what the device will not do.

May 21, 20267 min

Marketing automation without enterprise pricing

You don't need HubSpot, Marketo, or a six-figure annual contract to automate your marketing. Here's how we build a full stack priced around what each client actually uses.